Logo Client Brief

What is the name of your company?

Do you have a strapline/slogan? Should it be used with the logo?

Please provide a description of what your company does.

Who is your target audience? i.e. age group, gender, interests/hobbies

Please choose the values that best represent your company? Check all that apply.

Classic - Modern | What style attributes should your logo have?

Mature - Youthful | What style attributes should your logo have?

Feminine - Masculine | What style attributes should your logo have?

Playful - Sophisticated | What style attributes should your logo have?

Economical - Luxurious | What style attributes should your logo have?

Geometric - Organic | What style attributes should your logo have?

Abstract - Literal | What style attributes should your logo have?

Is there a story to why you started your company?

What are the future plans for your company?

Where will the logo be used and seen? i.e. tshirts, app icons, billboards, vehicles

Who are your competitors?

Do you have any specific color preferences?

Do you have any additional thoughts, or ideas?

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