BRANDING THAT
LIVES BEYOND
THE LOGO
Identity systems built for real-world use across apparel, packaging, web, print, and physical spaces.
Based in Davenport, Iowa — working with clients locally and worldwide.
WHAT I DO
APPAREL BUILT FOR CULTURE AND IDENTITY.
From merchandise graphics and apparel collections to production-ready garment systems, every piece is designed to create a cohesive visual experience people actually want to wear.
Custom Garment Graphics × Apparel Systems
Military Apparel Design System
U.S. ARMY
CORPS OF ENGINEERS
Custom illustrated apparel graphics developed for the U.S. Army Corps of Engineers featuring original hand-drawn artwork integrated alongside official organizational branding elements. Designed to balance military identity, wearability, and modern apparel aesthetics while remaining production-ready for garment application.
Fitness Apparel Brand System
GOOSE GAINZ
Identity and apparel system developed for a fitness-focused lifestyle brand featuring mascot branding, garment graphics, merchandise direction, and production-ready manufacturing assets.
Performance Martial Arts Apparel System
SHARP JIU JITSU ACADEMY
Complete apparel system developed for Sharp Jiu Jitsu Academy, an Australia-based martial arts organization with over 20 locations, featuring custom rashguards, no-gi shorts, gis, women’s activewear, training bags, woven labels, sizing systems, and production-ready technical design packages built for manufacturing consistency across multiple academies.
Music Merchandise Apparel System
MAC LETHAL
Illustrated merchandise graphics developed for independent recording artist Mac Lethal featuring bold apparel visuals, graphic-driven layouts, and production-ready designs built for wearable artist merchandise.
Lifestyle Apparel & Merchandise Design
CHEZAL BEEZE
Illustrated apparel graphics and merchandise visuals developed for Chezal Beeze featuring bold character artwork, streetwear-inspired layouts, vintage influences, and wearable designs built around personality, humor, and lifestyle branding.
HOW IT WORKS
A clear, focused process that takes your apparel idea from concept to production-ready artwork.
A quick conversation to understand your brand, audience, apparel goals, and overall direction.
Custom graphics, layouts, and apparel concepts built around your brand and intended use.
Production-ready artwork, mockups, and technical files organized for print shops or manufacturers.
Finished apparel systems designed to look professional, feel cohesive, and leave a lasting impression.
Beyond The Garment
BUILT FOR MORE THAN A SINGLE GRAPHIC
From oversized back prints and technical fightwear to merch systems and production-ready layouts, every piece is designed with consistency, wearability, and brand identity in mind.
Built to work across:
- apparel collections
- gyms and teams
- events and tours
- retail merchandise
- online stores
- real-world culture
Designed to stand out — on the rack, online, and in motion.
Additional apparel projects, merchandise graphics, and production work from over two decades of design experience.
Branding. Apparel. Murals.
Built with intention.
Contact
upsidedownowl@gmail.com
Based in Davenport, Iowa (Quad Cities)
Working with clients locally and worldwide.