BRANDING THAT
LIVES BEYOND
THE LOGO

Identity systems built for real-world use across apparel, packaging, web, print, and physical spaces.

Based in Davenport, Iowa — working with clients locally and worldwide.

WHAT I DO

BRANDING BUILT FOR CLARITY AND CONSISTENCY.

From logos and apparel to websites and printed materials, every piece is designed to work together as part of a unified brand system.

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Brand Identity Systems × Apparel & Merch
Brand Collateral × Web & Brand Implementation
Visual Direction & Consistency

Seafood Restaurant Branding System

SWEETWATER STEAMER

Identity system built for a Hilton Head Island seafood restaurant featuring custom illustration, promotional graphics, environmental branding, and print collateral designed to create a bold, recognizable customer experience.

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Fitness Apparel Brand System

GOOSE GAINZ

Identity and apparel system developed for a fitness-focused lifestyle brand featuring mascot branding, garment graphics, merchandise direction, and production-ready manufacturing assets.

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Agricultural Brand System

GENESYS SPECIALTY
GROUP

Corporate identity system developed for an advanced agriculture company specializing in fertilizer technologies, biological products, and modern crop nutrition solutions.

The project included logo development, packaging systems, website design, product visuals, sales materials, and cohesive brand direction built for real-world agricultural applications.

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Livestock Brand Identity Exploration

RURAL ROUTE 3

Brand identity system developed for a cattle company concept featuring custom illustration, heritage-inspired typography, badge systems, and versatile branding built for apparel, signage, and agricultural applications.

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HOW IT WORKS

A clear, focused process that takes your idea from concept to completion.

A quick conversation to understand the space, goals, and overall direction.

Concepts built around your space and brand. Dialed in before paint hits the wall.

Execution on-site with a focus on clean, professional results.

A finished piece that transforms the space and actually makes an impact.

BEYOND THE LOGO

VISUAL SYSTEMS
IN THE REAL WORLD

Strong branding doesn’t stop at a logo.

From apparel and packaging to murals, signage, and physical environments, the goal is to create work that feels connected across every customer touchpoint.

Built to function consistently —
both online and in the real world.

VIEW ARCHIVE

Branding. Apparel. Murals.
Built with intention.

Contact
upsidedownowl@gmail.com

Based in Davenport, Iowa (Quad Cities)
Working with clients locally and worldwide.