BRANDING THAT
LIVES BEYOND
THE LOGO
Identity systems built for real-world use across apparel, packaging, web, print, and physical spaces.
Based in Davenport, Iowa — working with clients locally and worldwide.
WHAT I DO
APPAREL BUILT FOR CULTURE AND IDENTITY.
From merchandise graphics and apparel collections to production-ready garment systems, every piece is designed to create a cohesive visual experience people actually want to wear.
Custom Garment Graphics × Apparel Systems
Military Apparel Design System
U.S. ARMY
CORPS OF ENGINEERS
Custom illustrated apparel graphics developed for the U.S. Army Corps of Engineers featuring original hand-drawn artwork integrated alongside official organizational branding elements. Designed to balance military identity, wearability, and modern apparel aesthetics while remaining production-ready for garment application.
Performance Martial Arts Apparel System
SHARP JIU JITSU ACADEMY
Complete apparel system developed for Sharp Jiu Jitsu Academy, an Australia-based martial arts organization with over 20 locations, featuring custom rashguards, no-gi shorts, gis, women’s activewear, training bags, woven labels, sizing systems, and production-ready technical design packages built for manufacturing consistency across multiple academies.
Music Merchandise Apparel System
MAC LETHAL
Illustrated merchandise graphics developed for independent recording artist Mac Lethal featuring bold apparel visuals, graphic-driven layouts, and production-ready designs built for wearable artist merchandise.
Livestock Brand Identity Exploration
RURAL ROUTE 3
Brand identity system developed for a cattle company concept featuring custom illustration, heritage-inspired typography, badge systems, and versatile branding built for apparel, signage, and agricultural applications.
HOW IT WORKS
A clear, focused process that takes your idea from concept to completion.
A quick conversation to understand the space, goals, and overall direction.
Concepts built around your space and brand. Dialed in before paint hits the wall.
Execution on-site with a focus on clean, professional results.
A finished piece that transforms the space and actually makes an impact.
BEYOND THE LOGO
VISUAL SYSTEMS
IN THE REAL WORLD
Strong branding doesn’t stop at a logo.
From apparel and packaging to murals, signage, and physical environments, the goal is to create work that feels connected across every customer touchpoint.
Built to function consistently —
both online and in the real world.
Branding. Apparel. Murals.
Built with intention.
Contact
upsidedownowl@gmail.com
Based in Davenport, Iowa (Quad Cities)
Working with clients locally and worldwide.